What exactly is a Mobile App?
Mobile applications are the finest approach to mix their ease of use with their utility. In reality, these software solutions are ideal for a variety of activities, including viewing movies, communicating with friends, learning more, and even earning money. But which applications will consumers use the most in 2022? What do its current users appreciate the most?
Why do some applications become popular? A list of the finest mobile applications accessible right now is a wonderful place to start. Mobile apps have become a significant part of many people’s everyday lives, whether they are used to provide a service like ride-sharing or simply for entertainment.
Uber is the world’s top on-demand ride-sharing business, connecting 103 million users to drivers in more than 70 countries.
Uber has many competitors now, but they continue to dominate the US industry, accounting for 71% of the mobile app development market. They also have a strong presence in the majority of countries throughout the world (their exit from Russia and China notwithstanding).
What factors contributed to Uber’s success? Being first-to-market was obviously advantageous, but the app itself provides a superior user experience—something anybody who has used local competitors in many areas of the world can attest to.
Here are a few things the Uber app does well:
- Excellent GPS connection with Google Maps, allowing users to set pins in accurate locations and the ability to notify the driver of their whereabouts.
- Payment processing is seamless, with the option to pay in cash in regions of the world where credit cards are less common.
- Riders may see what they’re going to spend before they buy. We’re all used to it now, but it was a novel feature when it first debuted.
Instagram, one of the world’s largest social media sites, has 1.4 billion monthly users and provides a simple method to interact through photographs and videos. Instagram, which was launched in 2010 and acquired by Facebook in 2012, is very popular among Millennials and Gen-Zers, making it a potent channel for advertisers looking to reach those demographics.
A few things the Instagram app does well:
- The “stories” function initially surfaced on Instagram before spreading to Facebook, making it simple to shoot films and photographs that would automatically expire after 24 hours.
- In-app video and picture editing for on-the-fly uploads.
- In-app shopping allows consumers to connect with companies they love and discover new things for sale.
Tiktok is a popular software for generating and sharing short films developed by the Beijing-based startup ByteDance. Lip-syncing and dancing are among the most popular genres on the platform, but many people utilize them for incredibly innovative short films. TikTok, which was formerly popular among teenagers, has gone mainstream.
The TikTok app accomplishes a few things well:
- A very successful algorithm determines what consumers want to view and keeps them returning. Sure, every social networking site does this, but TikTok is unbelievably “sticky,” with the typical user spending 52 minutes per day on the app and 90% of monthly users using it daily.
- This may not be the ideal way to teach self-acceptance and body positivity, but it certainly drives engagement.
- A duet is a tool that allows users to cooperate on several devices to produce group films. Because lip-syncing is popular on TikTok, it comes in useful with videos like this one, which people add to current viral videos.
Airbnb connects hosts with available flats or rooms for rent with tourists in need of a place to stay. Founder Brian Chesky, now a household name, struggled in the beginning, imploring venture funders to spend $150,000 to keep the firm afloat—in exchange for 10% of the company. One of those VCs left a coffee shop meeting with Chesky sure he was a lunatic with a bad concept. Oops!
The Airbnb app performs a few things well:
- Powerful filters make it simple to locate the exact accommodation you’re looking for, down to the smallest details like if the location has an iron to iron clothing or a desk to work from.
- Simple in-app communication allows hosts and guests to communicate straight from the app.
- Payment system that is fully integrated and provides the opportunity to pay for incidentals. For example, if you misplace your house keys and owe the landlord money for the duplicate, you may manage the exchange using the app.
Netflix is a video-on-demand service that requires a membership. It is the world’s leading subscription Over the Top (OTT) media provider, available on a variety of platforms, including smartphones. Netflix regularly replenishes its massive film library with the most recent and critically acclaimed films and television episodes from a variety of genres.
Netflix has over 204 million paying customers at the end of 2020, and 47% of Americans preferred Netflix above any other video streaming service. With many of us under lockdown and wishing to escape into a world of movies, users surged even more as the Covid-19 epidemic carried on.
Here are a few things the Netflix app does well:
- Suggestions based on what users enjoy have not only helped Netflix to keep consumers interested, but have also resulted in a slew of original TV episodes produced by Netflix.
- Offline watching allows users to download episodes and movies to watch later on the subway or anyplace else there is no data connectivity. We’re getting used to it, but previously, we could only broadcast material via a live connection.
- Parental controls enable parents to simply restrict the content their children download on a family plan, all through the app.
The Amazon ecosystem, one of the world’s greatest multinational tech companies, provides digital streaming, cloud computing, e-commerce, and other services. The Amazon app, which is always at the forefront of UX innovation, makes it simple to buy, review, and return things all around the world.
The Amazon app accomplishes a few things well:
- The barcode scanner tool allows buyers to scan a barcode from a retailer and compare it to the price on Amazon.
- Users may pick things to return and complete such returns immediately from the app, thanks to a high-tech, frictionless returns procedure. Customers in some regions of the world can then return the products to a local retail partner. The partner gets the goods, scans a QR code from the app, and handles all return shipping.
- Users may make a purchase with a single click if they have already submitted their credit card and address information.
YouTube is the most popular video platform on the planet. It is a goldmine of entertainment and unique material, assisting millions of producers in shooting and sharing their work with the globe.
Here are a few things the YouTube app does well:
- Video chapters enable creators to divide lengthy videos into portions so that viewers may move to the “chapters” they wish to see and skip over segments that don’t.
- Caption buttons are easily accessible, allowing viewers to see subtitles on any video.
- Users may subscribe to a favorite creator’s channel with a single click using the Subscribe button. This implies that consumers will receive notifications whenever the artist submits a new video, increasing engagement and the platform’s growth.
WhatsApp was founded in 2009 by Brian Acton and Jan Koum and was purchased by Facebook for $19 billion in 2014. It is used to chat, make phone calls, and interact in real-time by bypassing international phone networks and utilizing internet data. It presently has over 1.5 billion users throughout the world.
WhatsApp accomplishes a few things well:
- End-to-end encryption contributes to the security of consumers’ data.
- No time limit on voice messages (unlike Facebook Messenger, which limits your messages to one minute).
- Pin-dropping allows users to communicate their current position with their peers.
The Bottom Line:
As the number of mobile users grows, most organizations must have a mobile presence. Users like dealing with organizations that make it simple for them to access their material and do their tasks straight from their smartphones and tablets.
The finest mobile applications enhance consumer engagement by addressing a problem and providing an engaging user experience. They also have a personalized channel for communicating with a company, as well as quick and easy access to customer care. To make your business stand out and be the most featured like the ones mentioned above, Contact Us to build a digital platform for your business through a cross-platform mobile application and give your users the finest experience by shaping your business through digital transformation.